CATHARSIS IS ONE OF THE WORLD'S FIRST TRANSMEDIA DESIGN LABELS.
we're building a new, cross-medium business model that redefines how people experience and interact with a brand.
In today's world, legacy fashion and design houses are slow to move and change: relying on outdated models, name recognition, and exploitative and unsustainable practices to stay relevant year after year.
At CATHARSIS, we believe the next generation of successful, global brands will rise up with a new model; one that not only better involves its loyal consumers, but also provides a more engaging and interactive platform and adds value to their lives.
We're merging physical and digital through our ShareTech™ line: using technology to build elevated wearable and collectible products that introduce consumers to exciting new social experiences, interactions, and functions.
The goal of everything the Catharsis brand creates and launches is to help improve the self-esteem of people who engage with us.
Whether its a Pendant that functions as a one-tap instant business card using embedded NFC technology, a T-shirt that comes with a built in augmented reality experience, or a digital pair of shoes that transform your feet into flaming dragon heads when viewed through a phone (or Apple's upcoming VisionPro), our ShareTech™ products are intended to lead people to interact socially, as often as possible--the exact same thing that helped me build up my own self-confidence and changed my life.
a note from Ty Henwood, Company co-founder:
© 2023 Catharsis Design Ltd.,